Ingredients Purified water, natural cleansers, essence of lavender, optical brighteners. All ingredients are natural, 100% biodegradable, and extra gentle on you and your pet. Instructions for Use Shake well before using to ensure that natural ingredients are in suspension. On a wet coat, lather your pet thoroughly with a few good palm-fulls of Earthbath Totally Natural Pet Shampoo. For best results, leave on coat for several minutes to allow time for the optical enhancing minerals to work their wonders. Rinse off. Towel dry thoroughly with a big hug. For luxurious conditioning and detangling manageability, use in conjunction with Earthbath Coat Detangler & Conditioner. May be diluted 25 parts water to 1 part shampoo if desired.