Ingredients Purified water, natural cleansers, colloidal oatmeal (3%), aloe vera, almond and vanilla essences. All ingredients are natural, 100% biodegradable, and extra gentle on you and your pet. Instructions for Use Shake well before using. On a wet coat lather your pet thoroughly with a few good palm fulls of Earthbath Totally Natural Pet Shampoo. Remember to eliminate all escape routes well in advance (a tip: once your pet is slippery wet, he or she is suddenly smarter and faster than you are). Work lather from head to tail paying special attention to irritated areas. Keep out of eyes. Leave on for at least 90 seconds to allow oatmeal aloe and deodorizers to work their magic. Rinse off. Towel dry thoroughly with a big hug. Dilute 25:1. Safe to be used undiluted if desired.